Perfecting RIO's Profit with AI Price Experiments
Curvature ran an AI Price Experiment to help RIO find their perfect price point.
RIO is a Shopify Plus store, selling adventure bucket lists. Founded by travel influencers, their store is visited by their followers, supplemented by ads on Meta and TikTok.
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The Setup
The brand is growing fast, but margins are tight due to high CPAs. They needed to find the perfect price for a product with incomparable competition.
The Results
Based on a previous experiment, the AI recommended an 8% price increase, and that resulted in a 7% increase in net profit.
During the experiment the brand released new products and changed their marketing mix - but the AI managed to isolate the effect of the price change.
Additionally the AI identified an opportunity to significantly increase AOV via an aggressive upsell discount strategy, which resulted in a successful experiment and the foundation for their Black Friday campaign.
"Easy to set up, this tool is essential for brands aiming to optimize profitability."
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