Optimizing Creative Lighting's Free Shipping Strategy with Curvature AI
Curvature helped Creative Lighting find the perfect free shipping threshold with the help of AI.
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Finding the Optimal Pricing Strategy for Enhance Pickleball
Curvature helped Enhance Pickleball methodically test their pricing in an up-and-coming market.
Enhance Pickleball are a fast growing pickleball equipment brand. Their mission is to provide pickleball players with the best available practice tools to take their games to the next level.
The Setup
The brand had decided their prices based on gut-feel and market positioning, but felt they could increase conversion and profit per visitor with a more data-driven approach. We created a series of product price reduction experiments to find the perfect price points for their range.
The Results
The Curvature AI Copilot suggested price reductions of around 10% to 25% for the various products.
Profit per visitor increased between 5% and 20% as a result of the experiments.
Furthermore, the AI could forecast scenarios based on future holiday campaign discounts, and advise on base prices and recommended discount levels.
Profit Per Visitor
+12%
“Easy to understand, I liked the process so much better than alternative tools.”
Drew
Cofounder, Enhance Pickleball
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